SWOT Analysis Tool by YEF

Turn messy ideas into a clear, investor-ready strategy in minutes.

Every serious founder knows they should “do a SWOT,” but most end up with a messy Google Doc or a half-baked spreadsheet.
SWOT Analysis Tool by YEF turns that chaos into a clean, structured, and visual strategy dashboard you can actually use to make decisions.

Use it directly in your browser, no installation, no complex setup. Just open, enter your data, and watch your strategy come to life.

What is this tool?

SWOT Analysis Tool by YEF is a browser-based strategic planning workspace that combines:

• A powerful SWOT matrix editor
• A 20-metric startup KPI panel
• A visual analytics dashboard with charts
• A practical examples & learning guide

All your inputs are saved locally in your browser, so you can reuse it for multiple projects, clients, and business ideas.

Who is it for?

This tool is designed for:

• Startup founders and co-founders
• Small business owners and solo entrepreneurs
• Consultants, coaches, and business advisors
• MBA students and business school teams
• Anyone who wants to do a serious SWOT analysis with real numbers, not just bullet points

If you want something more advanced than a simple template, but simpler than a full enterprise software, this is for you.

What you can do with this tool

• Capture Strengths, Weaknesses, Opportunities, and Threats with impact scores from 1–10
• Organize SWOT items in a clean matrix instead of messy paper or docs
• Track 20 core startup KPIs in one place with definitions & tooltips
• See your business health on interactive charts (radar, bar, pie)
• Get an instant AI-style strategic review text based on your numbers
• Print a clean A4 PDF-ready report for meetings, clients, or investors
• Save your work in your browser and come back any time

Inside the tool: Main sections

1. SWOT Editor – Structured strategic thinking

Turn vague thoughts into a real, weighted SWOT:

• Four clear quadrants: Strengths, Weaknesses, Opportunities, Threats
• Add unlimited items with short descriptions
• Give each item a score (1–10) for impact, not just plain text
• See items in a clean list with automatic numbering
• Edit text in place and delete items with one click
• Separate internal vs external factors visually

This helps you move from “random brainstorming” to prioritized strategy.

2. Startup Metrics – 20 core KPIs in one view

Numbers tell the real story. The Metrics tab lets you enter and track 20 important business metrics, including:

• MRR & ARR (Monthly & Annual Recurring Revenue)
• CAC (Customer Acquisition Cost) & LTV (Lifetime Value)
• Churn Rate, Monthly Burn Rate, Runway (in months)
• Gross Margin %, Net Profit / Loss
• DAU & MAU (Daily & Monthly Active Users)
• Website Conversion Rate & Monthly Traffic
• NPS Score, Employee Count, Revenue per Employee
• Marketing Budget, R&D Budget, Operational Costs
• Cash in Bank

Each metric has a ⓘ tooltip explaining what it means and how to think about it, so even non-finance users can understand and use it.

3. Analytics Dashboard – Visual strategy on one screen

Turn SWOT scores and KPI numbers into clear visuals:

• SWOT Radar Chart: See how strong you are across S/W/O/T at a glance
• Impact Bar Chart: Compare total scores for strengths, weaknesses, opportunities, and threats
• Budget Pie Chart: Visual split between Marketing, R&D, and Operations
• Revenue vs Burn Bar Chart: Compare MRR vs Burn Rate instantly

Perfect for presentations, strategy meetings, and investor calls.

4. AI-Style Strategic Review – Instant written analysis

The tool automatically generates a smart text summary based on your inputs:

• Checks whether your revenue is higher or lower than your burn
• Estimates your runway in months (if data is provided)
• Comments on your LTV:CAC ratio (unit economics)
• Identifies if your SWOT position is more offensive or defensive

This gives you a clear narrative you can use in reports, decks, and team discussions.

5. Real Examples & Learning Guide

To make it beginner-friendly and practical, the “Examples & Guide” tab includes:

• A complete SWOT example for a SaaS company
• Clear sample strengths, weaknesses, opportunities, and threats with scores
• Easy explanations for key metrics like MRR, ARR, etc. with simple examples

You can learn by seeing a real example and then adapt it to your own business